
Your private ER doctor, on call, for the moments that matter most. Same-day visits, house calls, and a direct line for your whole household.
Joint Commission AccreditedConcierge medicine replaces rushed, insurance-driven appointments with a membership that puts the physician relationship first. TrufaMED keeps each panel small, so your doctor genuinely knows your history, your family, and your goals. You get direct cell and text access, same-day visits, and unhurried consultations that treat the whole person, led by Dr. Uri Gedalia and Dr. Shane Naidoo at our Joint Commission-accredited clinic in Surfside.
What sets the TrufaMED concierge experience apart from a conventional practice in Miami Beach or Bal Harbour.
Call, text, or video your physician at any hour. No triage nurses, no answering service, just the doctor who knows you.
Guaranteed same-day scheduling for urgent and wellness needs, with minimal wait. Your time is respected as much as your health.
House call visits to your home, hotel, or office, with IV therapy, diagnostics, and treatment delivered wherever you are across South Florida.
Annual health assessments, Galleri multi-cancer detection, and a physician who builds a long-term wellness plan with you, not just reactive sick visits.
When specialist care is needed, your physician coordinates referrals, advocates on your behalf, and keeps continuity between every provider.
Florida’s only Joint Commission-accredited urgent care and concierge practice, the same gold standard of safety upheld by the nation’s top hospitals.
A direct line to your physician. House calls at home, hotel, condo, or yacht. A board-certified MD who arrives equipped to handle the visit on the spot, with a Joint Commission-accredited clinic five minutes away for anything that needs more.
You don’t call a service. You don’t call a hospital. You call Dr. Gedalia or Dr. Naidoo directly (the same physician who knows your history) and a clinical plan starts inside the first minute.
A guest visiting from out of town, or you, mid-trip in Miami, falls ill in a hotel suite. The physician comes to the room with portable diagnostics, runs the workup, and writes prescriptions the concierge desk can collect.
A charter day on the bay turns into a laceration, a jellyfish sting, a sunstroke, an allergic reaction. The physician meets the boat at the dock with the kit to handle it on the spot: sutures, IV fluids, antihistamines, the works.
Hours before a private flight: a hydration IV, B-complex, anti-nausea, a signed pre-flight clearance letter, travel prescriptions filled. Your jet leaves with the cabinet stocked and the paperwork already done.
Sexual health. Mental health. Fertility. Performance. Handled in your home or by encrypted call: no waiting room, no front-desk check-in, no chart sitting in a clinic lobby with your name on it.
A surgeon has told you a procedure is necessary. Before you say yes, a board-certified physician reads every page of your record, every image, calls the specialist, and walks you through what you actually need.
When a case needs imaging, admission, or a workup only a hospital can deliver, your TrufaMED physician personally accompanies you to the ER. They brief the attending, read the labs in real time, coordinate the admission if it comes to that, and stay until the plan is right. Continuity of care does not break at the hospital doors: you have a physician advocate in the room until you walk out.
Portable ultrasound. Point-of-care labs. IV start kit. Suture and minor-procedure kit. ECG. Pulse oximetry. Emergency medications. Full prescription authority. Everything needed to handle the visit on the spot.
A Joint Commission-accredited Surfside clinic with X-ray, advanced lab, IV bay, hyperbaric oxygen, and same-day specialty referrals to Mount Sinai Miami Beach, HCA Aventura, UM Health, Jackson Memorial, Cleveland Clinic, and Baptist Health, for anything the house call cannot resolve.
Every member is cared for by board-certified physicians with decades of experience. You will never see a PA or NP as your primary point of contact.
Dr. Gedalia built the TrufaMED concierge program around one conviction: that every patient deserves the unhurried, personalized care that was once the standard of medicine. He oversees clinical protocols, keeps a personal patient panel, and is directly reachable by Signature members.
A Heart Saver Hero recipient from the American Heart Association, Dr. Naidoo brings trauma-bay precision to every concierge patient. He leads the concierge clinical program and is the primary physician for VIP and Family+ members.
A TrufaMED concierge membership means our patients receive personalized, top-tier care whenever they need it. The peace of mind it provides is truly priceless.Dr. Uri Gedalia, MD · Chief Medical Officer
A conventional practice manages 2,000 or more records, which means seven-minute visits and weeks-long waits. We limit enrollment so your physician knows your history by name. This goes beyond Direct Primary Care: urgent care, on-site labs, digital X-ray, and IV therapy, all under one accredited roof.
How concierge compares to DPCThe care of a concierge physician, the speed of urgent care, and the capabilities of an ER, without the wait or the bill.
| Feature | ConciergeTrufaMED | HospitalER | StandardUrgent Care |
|---|---|---|---|
| Urgent care | ✓ | ✓ | ✓ |
| CLIA moderate-complexity lab | ✓ | ✓ | – |
| Imaging (X-ray, EKG) | ✓ | ✓ | ✓ |
| Physician-led care | ✓ | ✓ | – |
| Expert physicians, decades of experience | ✓ | ✓ | – |
| Little to no wait | ✓ | – | – |
| Telehealth visits | ✓ | – | – |
| Patient advocacy & care navigation | ✓ | – | – |
| VIP amenities at leading hospitals | ✓ | – | – |
Lab tests performed on-site under CLIA. Imaging read on-site by board-certified physicians.
TrufaMED concierge is your physician for the moments your primary care doctor isn’t built for. Your PCP stays your long-term quarterback for the rest, and we share every visit note with them, so your care stays connected.
Prefer TrufaMED to be your primary care physician as well? Members can add a dedicated board-certified internal medicine doctor for $5,000 a year, covering the annual physicals, chronic disease management, and preventive care an outside PCP would otherwise handle. See the primary care add-on.
Every membership is built around your life. Whether you are an individual in Surfside, a family in Bal Harbour, or you want the fullest private access across Miami Beach, there is a tier for you.
For individuals who want premium access and same-day physician care.
Complete, coordinated care for two adults and two children, ages 3 months to 16.
For those who want a fully private, bespoke healthcare experience.
Family+ covers up to four dependents. Signature includes all VIP and Family+ benefits. Niagen IV is not included in any tier. Memberships are subject to availability; contact our team for current enrollment details.
Three tiers, one standard of care. The Signature tier includes everything.
| Feature | Tier IVIP$625 / mo | Tier IIFamily+$2,000 / mo | Most comprehensiveTier IIISignatureFrom $5,000 / mo |
|---|---|---|---|
| Unlimited appointments | ✓ | ✓ | ✓ |
| 24/7 physician access | ✓ | ✓ | ✓ |
| Direct physician texting | ✓ | ✓ | ✓ |
| Telehealth visits | 2 / month | 4 / month | Unlimited |
| House calls | 1 / year | 2 / year | Unlimited |
| IV therapies | 5 / year | 10 / year | Unlimited |
| Wellness treatments | 5 / year | 8 / year | Unlimited |
| Galleri cancer detection | 1 / year | 2 / year | 4 / year |
| Pediatric wellness | – | ✓ | ✓ |
| Dedicated care coordinator | – | ✓ | ✓ |
| Priority scheduling | ✓ | ✓ | ✓ |
| Lab & imaging included | ✓ | ✓ | ✓ |
All three add-ons are available to VIP, Family+, and Signature members.
A board-certified internal medicine physician as your personal primary care doctor, layered onto your concierge membership. Scheduled office visits are included at no charge, with full medication management, chronic disease care, and proactive preventive medicine. Home visits by your physician are a flat $550 each. For adults 18 and older; pediatric care continues under the Family+ tier. Telehealth is included through your existing membership tier.
Ask about this add-onUnlimited IV therapies and advanced wellness, including NAD+ infusions and aesthetic consultations. Subject to the practice’s reasonable utilization management. Niagen IV is not included.
Ask about this add-onUp to 8 house calls a year for an individual, or 12 for a family, with priority scheduling, direct physician access, and preferred rates for additional visits. Ideal for care delivered at home or at your hotel.
Ask about this add-onFrom first contact to your first appointment, joining takes less than 48 hours.
Reach our concierge team at (305) 537-6396 or on WhatsApp. We answer every inquiry personally, with no forms and no queues.
A 30-minute intake with Dr. Gedalia or Dr. Naidoo to review your history and goals and choose the tier that fits.
Your membership is active within 24 hours, with direct physician contact, priority scheduling, and a personal care plan.
Call, text, or visit any time. Annual reviews, screening, and IV sessions are coordinated by your care team on your schedule.
TrufaMED concierge memberships serve a demanding patient community across Miami Beach, Bal Harbour, Sunny Isles, and Aventura, from busy executives to multigenerational families.
Same-day and after-hours access means healthcare never competes with your schedule. Direct physician text for fast decisions.
Pediatric wellness visits, school physicals, and one physician for the whole family under the Family+ tier.
A trusted physician when you are in South Florida, and telehealth continuity when you are away.
Members who want proactive optimization: IV therapy, NAD+, Galleri screening, and anti-aging strategies, not just sick care.
Most concierge practices are built for one adult at a time. TrufaMED cares for children from three months of age, and the Family+ and Signature tiers cover parents and children under one membership, with an ER-trained physician on call for the fevers and falls that happen after hours.
Explore family concierge careEvery membership unlocks the Concierge tab in the TrufaMED app: a private line to your own physician, any hour of the day or night. Ask a question, send a photo, or arrange a same-day visit, and hear back from the doctor who knows your history, not a call center.
Your membership gives preferred access to the full TrufaMED portfolio.
Physician-led walk-in care every day. Members skip the queue with priority access and no wait.
Explore18 physician-formulated drips, in-clinic or mobile. Members receive included annual sessions and preferred rates.
See the menuBoard-certified MD video visits, included with every tier and available around the clock for members.
Virtual visitAnnual health assessments, advanced lab panels, and Galleri multi-cancer detection.
Learn more
The Joint Commission is the same body that accredits the country’s leading hospitals. TrufaMED is the only urgent care in Florida to earn it, one of just eight nationwide, so the safety and quality behind your care are held to the highest standard in medicine.






Some treatments need physician oversight that only a concierge membership can deliver. These programs are available to Signature members, with monthly labs, dosing review, and clinical support built in. Pricing is shared in a private consultation.
Physician-supervised weight management protocols with monthly labs, side-effect monitoring, and dose titration under direct physician oversight. Built for sustainable, medically supervised weight loss, not one-off prescriptions.
Physician-administered regenerative therapy for tissue repair, skin and connective-tissue support, and longevity. Physician-prescribed dosing with clinical follow-up at every step. Not available as a walk-in or one-off purchase.
Existing members can WhatsApp +1 (305) 842-9801 to inquire about either program.
Located at 9445 Harding Ave in Surfside, minutes from Bal Harbour Shops and the causeway to Miami Beach, TrufaMED is the most accessible concierge practice in North Miami Beach. Our facility houses an on-site Joint Commission-accredited, CLIA-certified laboratory, digital X-ray, and IV therapy lounge, so your physician can order diagnostics and deliver treatment without referring you elsewhere for routine needs.
Miami Beach’s dense community of residents, seasonal visitors, and international travelers creates strong demand for physician-level care that does not require a waiting room. TrufaMED fills that gap with a model built for the South Florida lifestyle, including mobile physician visits to Fisher Island, Star Island, and Collins Avenue high-rises, plus rapid IV therapy for post-flight fatigue or pre-event recovery.
Bal Harbour expects a level of privacy and personalization that a walk-in clinic cannot provide. Our concierge program extends that standard to medicine: limited enrollment, discreet scheduling, direct physician contact, and care delivered at home when preferred. Our Surfside clinic is under five minutes from Bal Harbour Village, which makes in-clinic visits practical for everything from annual labs to IV infusions.
Many members keep health insurance for major events, hospital admissions and specialty surgery, while relying on their TrufaMED membership for day-to-day care. This hybrid approach removes referral bottlenecks, prior authorizations, and impersonal primary care. Your membership grants direct access; insurance handles the catastrophic scenarios. Learn more about TrufaMED and our founding mission in Surfside.
Everything patients in Miami, Miami Beach, Bal Harbour, and Surfside ask before joining a TrufaMED concierge membership.
Concierge medicine is a membership-based model in which a physician limits the number of patients they see so they can provide personalized, unhurried care. Unlike a conventional doctor who may manage 2,000 or more patients, a TrufaMED concierge physician keeps a small panel, giving each member direct cell and text access, same-day appointments, and extended consultations. The difference is availability and continuity: your doctor knows your medical history, your family, and your goals.
Direct Primary Care focuses only on primary care visits for a flat monthly fee, and does not include diagnostics, urgent care, IV therapy, or specialist coordination within the practice. TrufaMED concierge membership is broader: it layers urgent care, an on-site Joint Commission-accredited and CLIA-certified lab, digital X-ray, IV therapy, and wellness into a single membership. You get a private doctor and the full diagnostic infrastructure of an accredited facility.
Yes. Every tier includes direct physician contact: VIP ($625 per month), Family+ ($2,000 per month), and Signature (from $5,000 per month). You can call or text your physician at any hour for clinical guidance, prescription renewal, urgent triage, or to arrange a same-day appointment or house call. Signature members additionally receive unlimited telehealth and unlimited house calls for around-the-clock access.
Our clinic is at 9445 Harding Ave in Surfside, under five minutes from Bal Harbour Shops and easily reached from the Miami Beach barrier islands. Concierge members get priority in-clinic scheduling with minimal wait, telehealth for remote consultations, and optional house calls through the Enhanced Concierge Home Care add-on. We serve patients across Miami Beach, Bal Harbour, Bay Harbor Islands, Sunny Isles, and Aventura.
Yes. TrufaMED is Florida’s only Joint Commission-accredited urgent care and concierge practice. The Joint Commission is the same organization that accredits the nation’s top hospital systems. The accreditation means our clinical protocols, facility standards, and patient-safety practices have been independently verified to meet the highest standards in healthcare. Every concierge member benefits from this framework of care.
Yes. Dr. Uri Gedalia MD is a board-certified General Surgeon and Chief Medical Officer. Dr. Shane D. Naidoo MD is board-certified in Emergency Medicine and Medical Director. All concierge care is delivered by physician-level providers. We do not use non-physician providers as the primary point of contact for concierge members.
It supplements it. Most members keep insurance for major events such as hospital admissions and specialty surgery, while relying on their TrufaMED membership for everyday, urgent, and wellness care. The membership removes referral bottlenecks, prior authorizations, and impersonal appointments. For patients without insurance, the membership often represents a meaningful saving compared to fragmented out-of-pocket care across multiple providers.
Inclusions vary by tier. VIP ($625 per month) includes unlimited same-day appointments, direct physician texting, 2 telehealth visits per month, 5 IV therapies a year, 5 wellness treatments, 1 house call, and 1 Galleri cancer detection test. Family+ ($2,000 per month) covers four family members with 10 IV therapies, 8 wellness treatments, pediatric consultations, and 2 house calls. Signature (from $5,000 per month) is unlimited across all categories, including house calls and IV therapies, plus a personal dedicated physician.
Yes. IV therapy is built into every tier: 5 per year in VIP, 10 per year shared in Family+, and unlimited in Signature. Members can add the Premier Wellness add-on ($10,000 per year) for unlimited IV therapy and advanced wellness. TrufaMED offers 18 physician-formulated drips including Myers’ Cocktail, NAD+ infusions, and Immune Boost, all supervised by board-certified MDs. HBOT is available to members at a 20 to 30 percent discount. Niagen IV is not included in any tier or the wellness add-on.
Yes. The clinic is open seven days a week (Monday to Friday 9 AM to 9 PM, Saturday 11 AM to 11 PM, Sunday 12 PM to 8 PM), and concierge members have direct physician contact outside those hours for clinical guidance, prescriptions, and urgent triage. For a true emergency, your physician guides you to the right level of care. The Enhanced Concierge Home Care add-on provides scheduled and emergency-flexible house calls.
Call (305) 537-6396 or reach us on WhatsApp at +1 (305) 842-9801. We schedule a complimentary 30-minute intake with Dr. Gedalia or Dr. Naidoo to discuss your goals and recommend the tier that fits. Membership activation takes less than 48 hours from first contact.
Yes. Your membership covers enhanced access, extended appointments, and premium services at TrufaMED. For outside specialist visits, hospital stays, imaging, and prescriptions, your insurance continues to apply as it normally would. We also assist with specialist referrals and coordinate with your insurance-covered providers for consistent continuity. TrufaMED accepts most major commercial plans. We do not accept Tricare, and Medicare cannot be billed for membership-included services.
Priority access is one of the main benefits of membership. Most members can secure a same-day or next-day appointment when needed. For urgent questions, you also have direct phone and text access to your care team, so you can get guidance quickly without scheduling a formal visit for every issue.
Not at all. While concierge medicine is often associated with high-net-worth individuals, TrufaMED built its tiers to reach a wider range of patients. When you weigh the value of same-day access, longer appointments, proactive monitoring, and the savings from catching issues early, many members find the membership more than pays for itself compared to reactive, fragmented care in the traditional system.
Yes. We offer individual and family options. Family plans extend the same concierge benefits, priority access, direct communication, and annual assessments, to your spouse, partner, and children. This is especially valuable for busy families who want coordinated, proactive care managed by a single trusted physician who knows every member of the household.
Yes. TrufaMED memberships are built for families. Our physicians care for children from 3 months of age, and the Family+ and Signature tiers cover both parents and children under one membership, including pediatric wellness visits, sick-day appointments, house calls, and direct physician access for your kids.
Yes. Families across Miami Beach, Bal Harbour, Surfside, and Sunny Isles use TrufaMED concierge memberships for their children. You get one private physician relationship for the whole household, with same-day access, house calls, and an emergency-medicine physician on call for the moments that matter most.
Every concierge tier includes direct physician access, and our medical director is board-certified in emergency medicine. For a fever, an injury, or a worrying symptom on a Sunday night, you reach a doctor who already knows your child, not an answering service.
There are three tiers: VIP at $625 per month ($7,500 per year), Family+ at $2,000 per month ($24,000 per year), and Signature from $5,000 per month ($60,000 per year). Each tier includes unlimited office visits, same-day appointments, 24/7 physician access, in-home visits, and integrated access to urgent care, IV therapy, HBOT, and testing. Use the comparison charts above for the full breakdown.
Concierge medicine makes financial sense for patients who value immediate access to their physician, have complex needs requiring coordination, want preventive care with more than 15 to 20 minute appointments, or live in or travel to areas with long specialist wait times. For healthy adults with simple needs, traditional primary care may be enough. Read our full ROI analysis for the cost breakdown.
Yes. Members are prioritized for same-day appointments, skip waiting-room lines for urgent care, and coordinate directly with their physician by text or phone. Signature members get dedicated on-call 24/7 physician access and in-home visits. All tiers include unlimited office visits at our Surfside clinic.
Members get direct physician-to-physician referrals to top specialists across Miami-Dade, Broward, and Palm Beach. Your concierge physician coordinates care, advocates for you during a hospitalization, and manages specialist communication so nothing falls through the cracks. Your physician personally communicates with any treating specialist or hospitalist.
Monday–Friday 9 AM – 9 PM
Saturday 11 AM – 11 PM
Sunday 12 PM – 8 PM
Concierge members reach a physician directly, day or night.
Phone (305) 537-6396
WhatsApp +1 (305) 842-9801
Email [email protected]
For a life-threatening emergency, call 911. TrufaMED treats non-life-threatening conditions.
Speak with our concierge team and see how a membership changes your relationship with care.
Notes from your physicians, every other week.
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Book urgent care, IV therapy, HBOT and telehealth, track your wellness, and reach your care team, all from the app.