FLORIDA'S ONLY JOINT COMMISSION-ACCREDITED URGENT CARE
FLORIDA'S ONLY JOINT COMMISSION-ACCREDITED URGENT CARE · ONE OF JUST 8 NATIONWIDE
Physician-Led · 24/7 Access · Joint Commission Accredited
TrufaMED’s concierge medicine program pairs you with a board-certified physician for unlimited same-day appointments, direct phone access, and truly personalized care — serving Miami Beach, Bal Harbour, Surfside, and beyond.
Combine your membership with preventive care, on-site lab testing, and our urgent care membership plans for complete coverage.
Serving Surfside · Bal Harbour · Miami Beach · Bay Harbor Islands · Sunny Isles · Aventura
Six pillars that define the TrufaMED concierge experience — and set it apart from any conventional practice in Miami Beach or Bal Harbour.
Call, text, or video-connect with your physician at any hour. No triage nurses, no answering services — direct access to the doctor who knows you.
Minimal wait times and guaranteed same-day scheduling for all urgent and wellness needs. Your time is respected as much as your health.
Physician visits to your home, hotel, or office — with IV therapy, diagnostics, and treatment delivered wherever you are across South Florida.
Annual health assessments, Galleri multi-cancer detection testing, and a physician who builds a long-term wellness strategy with you — not just reactive sick-visit care.
When specialist care is needed, your concierge physician coordinates referrals, advocates on your behalf, and ensures continuity between every provider.
Florida’s only Joint Commission-accredited urgent care and concierge practice — the same gold standard of patient safety upheld by the nation’s top hospitals.
TrufaMED offers concierge medicine in Miami Beach and Surfside, FL, with 24/7 direct physician access, unlimited same-day appointments, house calls, telehealth, and priority urgent care. Led by Dr. Uri Gedalia MD and Dr. Shane D. Naidoo MD at 9445 Harding Ave, Surfside. Joint Commission accredited. Open Mon–Fri 9 AM–9 PM, Sat 11 AM–11 PM, Sun 12 PM–8 PM.
Concierge medicine — also called a premier care plan or direct primary care — replaces the traditional model of rushed, insurance-driven appointments with a membership that puts the physician-patient relationship first. At TrufaMED, a limited number of concierge members receive the undivided attention of our medical team.
In a conventional practice a single physician manages 2,000 or more patient records, resulting in 7-minute appointments, weeks-long waits, and no continuity of care. TrufaMED’s concierge program limits membership enrollment so your physician genuinely knows your history, your goals, and your life.
Members receive direct cell phone and text access to their care team, same-day or next-day appointments without queues, and extended consultations that address the whole person — not just the chief complaint. Whether you need a 6 AM telehealth call before a flight, a house call for your child on a Sunday afternoon, or same-day IV therapy after a difficult week, your membership delivers it.
This is distinct from Direct Primary Care (DPC), which focuses solely on primary medicine. TrufaMED’s concierge model layers urgent care capabilities, IV therapy, on-site diagnostics, and advanced wellness into a single coordinated experience — backed by a Joint Commission-accredited facility.
DPC practices typically offer primary care visits for a flat monthly fee and do not carry full diagnostic infrastructure. TrufaMED’s Signature Plan includes urgent care visits, CLIA-certified on-site laboratory, digital X-ray, IV therapies, wellness treatments, and specialist coordination — all from one physician who knows you by name.
Yes — a concierge physician, private doctor, and direct-care physician are functionally the same concept: a physician whose patient panel is small enough to provide individualized, proactive care. At TrufaMED, your concierge physician is a board-certified MD, not a non-physician provider, and is available to you around the clock.
One membership. The care of a concierge physician, the speed of urgent care, and the capabilities of an ER — without the wait or the bill.
| Feature | CONCIERGE TrufaMED | HOSPITAL ER | STANDARD Urgent Care |
|---|---|---|---|
| Urgent Care | ◆ | ✓ | ✓ |
| CLIA-Moderate Complexity Lab | ◆ | ✓ | |
| Basic Imaging (X-ray, EKG) | ◆ | ✓ | ✓ |
| Physician-Led Care | ◆ | ✓ | |
| Expert Physicians (Decades of Experience) | ◆ | ✓ | |
| Little to No Wait | ◆ | ||
| Telehealth Visits | ◆ | ||
| Patient Advocacy & Care Navigation | ◆ | ||
| VIP Amenities at Leading Hospitals | ◆ |
*Lab tests performed on-site under CLIA . Imaging read on-site by board-certified physicians.
Three tiers. One standard of care. Compare every benefit below — the Signature tier includes everything.
| Feature | TIER ONE VIP $625 / mo | TIER TWO FAMILY+ $2,000 / mo |
Most Comprehensive
TIER THREE
SIGNATURE
From $5,000 / mo
|
|---|---|---|---|
| Unlimited Appointments | ✓ | ✓ | ◆ |
| House Calls | 1 Annual | 2 Annual | Unlimited |
| Pediatric Wellness | ✓ | ◆ | |
| IV Therapies | 5 Annual | 10 Annual | Unlimited |
| Wellness Treatments | 5 Annual | 8 Annual | Unlimited |
| Personal Physician Access | ◆ | ||
| Dedicated Care Coordinator | ✓ | ✓ | ◆ |
| Galleri Cancer Detection Tests | 1 Annual | 2 Annual | 4 Annual |
| Telehealth Visits | 2 | 4 | Unlimited |
| 24/7 Physician Hotline | ✓ | ✓ | ◆ |
| Priority Scheduling | ✓ | ✓ | ◆ |
| Lab & Imaging Included | ✓ | ✓ | ◆ |
*Family Plus covers up to 4 dependents. Signature includes all VIP + Family Plus benefits.
Every TrufaMED concierge membership is built around your life — not a one-size-fits-all plan. Whether you are an individual professional in Surfside, a family in Bal Harbour, or require the ultimate in private physician access across Miami Beach, we have a tier for you.
Tier I
For individuals seeking premium access and same-day physician care.
*Additional diagnostics, house calls, IV therapies, or aesthetic treatments available at member rates.
Contact Our TeamTier II
Complete, seamless care for 2 adults and 2 children (ages 3–16).
*Additional diagnostics, house calls, IV therapies, or aesthetic treatments available at member rates.
Contact Our TeamTier III
For the ultra-elite seeking a fully bespoke healthcare experience.
*House calls scheduled to ensure highest quality of care, with emergency flexibility available.
Contact Our TeamLayer additional services onto any membership tier for a fully customized concierge experience. Both add-ons are available to VIP, FAMILY+, and Signature members.
Wellness Add-On
$10,000 / Year — Per Person
Unlimited access to IV therapies, peptide therapy, and advanced wellness treatments. Enhance any membership tier with unlimited wellness and rejuvenation, including NAD+ infusions and aesthetic consultations.
Subject to the practice’s reasonable utilization management.
Contact Our TeamHome Care Add-On
$7,200 / Year — Individual · $10,800 / Year — Family of 4
Up to 8 house calls annually (individual) or 12 (family), with priority scheduling, direct physician access, and preferred rates for additional visits. Ideal for patients who prefer care delivered at home or at their hotel.
Contact Our TeamTrufaMED concierge memberships serve a diverse, high-expectation patient population across Miami Beach, Bal Harbour, Sunny Isles, and Aventura — from busy executives to multigenerational families.
Same-day and after-hours access means healthcare never competes with your schedule. Direct physician text for rapid decisions.
Pediatric wellness consultations, school physicals, and the reassurance of one physician for the whole family — under the FAMILY+ tier.
Part-time Miami Beach and Bal Harbour residents who want a trusted physician available when they are in South Florida and telehealth continuity when they are not.
Members who want proactive optimization — IV therapy, NAD+ infusions, Galleri cancer screening, anti-aging strategies — not just sick care.
From first contact to your first appointment, becoming a TrufaMED concierge member takes less than 48 hours. Here is what to expect.
Reach our concierge team at (305) 537-6396 or via WhatsApp. We answer every inquiry personally — no automated forms, no wait queues.
A 30-minute intake consultation with Dr. Gedalia or Dr. Naidoo to review your health history, goals, and select the membership tier that fits your life.
Your membership is activated within 24 hours. Direct physician contact details, preferred scheduling access, and a personalized care plan are delivered immediately.
Call, text, or visit at any time. Annual wellness reviews, proactive screening, and IV therapy sessions are coordinated by your dedicated care team on your schedule.
Every TrufaMED concierge member is cared for exclusively by board-certified physicians with decades of clinical experience. You will never see a PA or NP as your primary point of contact.
Chief Medical Officer · General Surgeon
Dr. Gedalia founded TrufaMED with a single conviction: that every patient deserves the kind of unhurried, personalized care that was once the standard of medicine. A board-certified general surgeon with decades of experience, he designed the concierge program to offer what modern healthcare rarely provides — a physician who truly knows you. As CMO, Dr. Gedalia oversees clinical protocols, maintains a personal patient panel within the concierge program, and is directly reachable by all Signature members.
Meet the Full TeamMedical Director · Board-Certified Emergency Medicine
Dr. Naidoo leads TrufaMED’s clinical operations with the decisive precision developed across thousands of hours in emergency medicine. A Heart Saver Hero award recipient from the American Heart Association, he brings the same intensity of focus to every concierge patient that he once applied in the trauma bay — ensuring that when something matters, you have the right physician making the right call. Dr. Naidoo oversees the concierge clinical program and serves as the primary physician for VIP and FAMILY+ members.
View CredentialsLocated at 9445 Harding Ave in Surfside — minutes from Bal Harbour Shops and the causeway to Miami Beach — TrufaMED is the most accessible concierge practice in North Miami Beach. Our facility houses an on-site CLIA-certified laboratory, digital X-ray, and IV therapy lounge, meaning your concierge physician can order diagnostics and deliver treatment without ever referring you elsewhere for routine needs.
Miami Beach’s dense population of high-net-worth residents, seasonal visitors, and international travelers creates strong demand for physician-level medical care that does not require sitting in a waiting room. TrufaMED fills this gap with a concierge model designed specifically for the South Florida lifestyle — including mobile physician visits to Fisher Island, Star Island, and Collins Avenue high-rises, as well as rapid IV therapy for post-flight fatigue or pre-event recovery.
Our concierge members in Miami Beach receive priority scheduling at the Surfside clinic, in-home care via the Enhanced Concierge Home Care add-on, and telehealth access for anything that does not require a hands-on examination. The combination of Joint Commission accreditation, physician-only staffing, and a luxury clinical environment makes TrufaMED the natural choice for discerning Miami Beach residents.
Bal Harbour’s residential community expects a level of privacy and personalization that a walk-in clinic cannot provide. TrufaMED’s concierge program extends that standard to medicine: limited membership enrollment, discreet scheduling, direct physician contact, and care delivered at your home when preferred. Our Surfside clinic is under 5 minutes from Bal Harbour Village — making in-clinic visits entirely practical for everything from annual labs to IV infusions.
TrufaMED was founded in Surfside and remains deeply embedded in the local community. Learn more about TrufaMED and our founding mission. Our concierge physicians have built long-term relationships with patients across the barrier islands — from Bay Harbor Islands and Surfside to Aventura and Sunny Isles. We speak 8 languages and serve an international patient population alongside local families who have trusted us since September 2025.
Many concierge members continue to carry health insurance for major events — hospital admissions, specialty surgery — while relying on their TrufaMED membership for all day-to-day care. This hybrid approach eliminates the frustration of referral bottlenecks, prior authorizations, and impersonal primary care. Your membership fee grants direct access; insurance handles the catastrophic scenarios.
For members without insurance, the VIP and FAMILY+ tiers often represent a net cost saving when compared to fragmented urgent care visits, telehealth subscriptions, specialist co-pays, and premium concierge fees charged by standalone DPC practices. The Signature tier, for those requiring the ultimate in personalized access, is designed for patients to whom time and clinical excellence are of paramount importance.
Unlike most concierge programs, TrufaMED’s membership tiers include IV therapy sessions (5–unlimited depending on tier), giving members access to physician-supervised vitamin and nutrient infusions including our full IV therapy menu without per-session fees. Members also receive preferred pricing on HBOT (hyperbaric oxygen therapy), diagnostic testing, and aesthetic treatments.
When you need urgent care — illness, injury, or a same-day concern — your concierge membership guarantees physician-level attention without the wait. Our urgent care is staffed by MDs every day from Mon–Fri 9 AM–9 PM, Sat 11 AM–11 PM, Sun 12 PM–8 PM. Members skip the queue.
For anything that does not require an in-person visit, telehealth appointments are available around the clock as part of every concierge tier, from prescription renewals to symptom triage to specialist referral coordination.
Your TrufaMED concierge membership gives you preferred access to our full portfolio of clinical services — all under one accredited roof.
Physician-led walk-in urgent care every day (Mon–Fri 9 AM–9 PM, Sat 11 AM–11 PM, Sun 12 PM–8 PM). Members receive priority access — no wait.
Explore →18 physician-formulated IV drips from $200 in-clinic. Members receive included annual sessions and preferred rates.
See the Menu →Board-certified MD video visits included with every concierge tier. Available 24/7 for members.
Book Virtual Visit →Annual health assessments, advanced lab panels, and Galleri multi-cancer detection — proactive medicine at its finest.
Learn More →Some treatments require physician oversight that only a concierge membership can deliver. The therapies below are available exclusively to TrufaMED Signature members, with monthly labs, dosing review, and clinical support built into the protocol. Pricing is shared during a private consultation.
Tirzepatide and semaglutide protocols with monthly labs, side-effect monitoring, and titration support under direct physician oversight. Built for sustainable, medically supervised weight loss, not transactional one-off prescriptions.
Injectable GHK-Cu copper peptide therapy for tissue repair, skin and connective tissue support, and longevity. Physician-prescribed dosing with clinical follow-up at every step. Not available as a walk-in or one-off purchase.
Existing concierge members: WhatsApp +1 (305) 842-9801 to inquire about either program. Not yet a member? View concierge membership tiers.
Everything patients in Miami, Miami Beach, Bal Harbour, and Surfside ask before joining a TrufaMED concierge membership.
Concierge medicine is a membership-based healthcare model in which a physician limits the number of patients they see so they can provide truly personalized, unhurried care. Unlike a conventional primary care physician who may manage 2,000+ patients, a TrufaMED concierge physician maintains a small panel — giving each member direct cell phone and text access, same-day appointments, and extended consultations. The key difference is availability and continuity: your concierge doctor knows your medical history, your family, and your goals.
Direct Primary Care (DPC) focuses exclusively on primary care visits for a flat monthly fee — it does not include diagnostics, urgent care, IV therapy, or specialist coordination within the practice. TrufaMED’s concierge membership is broader: it layers urgent care, on-site CLIA-certified lab, digital X-ray, IV therapy sessions, and wellness treatments into a single membership. You get a private doctor AND the full diagnostic and treatment infrastructure of an accredited clinical facility.
Yes. All TrufaMED concierge membership tiers — VIP ($625/month), FAMILY+ ($2,000/month), and Signature (from $5,000/month) — include direct physician contact information. You can call or text your physician at any hour for clinical guidance, prescription renewal, urgent triage, or to arrange a same-day appointment or house call. Signature members additionally receive unlimited telehealth visits and unlimited house calls for true around-the-clock access.
Our clinic is located at 9445 Harding Ave in Surfside — under 5 minutes from Bal Harbour Shops and easily accessible from the Miami Beach barrier islands. Concierge members receive priority in-clinic scheduling with minimal wait times, telehealth access for remote consultations, and optional house calls via the Enhanced Concierge Home Care add-on. We serve patients across Miami Beach, Bal Harbour, Bay Harbor Islands, Sunny Isles, and Aventura.
Yes. TrufaMED is Florida’s only Joint Commission-accredited urgent care and concierge practice. The Joint Commission is the same organization that accredits the nation’s top hospital systems. This accreditation means our clinical protocols, facility standards, and patient safety practices have been independently verified to meet the highest standards in healthcare. Every concierge member benefits from this framework of care.
Yes — absolutely. Dr. Uri Gedalia MD is a board-certified General Surgeon and serves as Chief Medical Officer. Dr. Shane D. Naidoo MD is board-certified in Emergency Medicine and serves as Medical Director. All TrufaMED concierge care is delivered by physician-level providers. We do not use non-physician providers as primary care contacts for our concierge members.
It can supplement it, though most members maintain insurance coverage for major events. The concierge membership gives you direct access to physician care for everyday, urgent, and wellness needs — eliminating the referral bottlenecks, prior authorizations, and impersonal appointments that make traditional insurance-based primary care frustrating. For patients without insurance, TrufaMED’s membership structure often represents a meaningful cost saving compared to fragmented out-of-pocket care across multiple providers.
Inclusions vary by tier. The VIP tier ($625/month) includes unlimited same-day appointments, direct physician texting, 2 telehealth visits/month, 5 IV therapies annually, 5 wellness treatments, 1 house call, and 1 Galleri cancer detection test. The FAMILY+ tier ($2,000/month) covers 4 family members with 10 IV therapies, 8 wellness treatments, pediatric consultations, and 2 house calls. The Signature tier (from $5,000/month) is unlimited across all categories, including house calls and IV therapies, plus a personal dedicated physician.
Yes. IV therapy sessions are built into every membership tier — 5 per year in VIP, 10 per year (shared) in FAMILY+, and unlimited in Signature. Members can also add the Premier Wellness Add-On ($10,000/year) for unlimited IV therapy, peptide therapy, and advanced wellness treatments. TrufaMED offers 18 physician-formulated IV drips including Myers’ Cocktail, NAD+ infusions, Immune Boost, and more — all supervised by board-certified MDs.
Yes. While the clinic is open seven days a week (Mon–Fri 9 AM–9 PM, Sat 11 AM–11 PM, Sun 12 PM–8 PM), concierge members have direct physician contact outside these hours for clinical guidance, prescription needs, and urgent triage. For true medical emergencies, your physician will guide you to the appropriate level of care. The Enhanced Concierge Home Care add-on provides scheduled and emergency-flexible house calls for situations that require hands-on examination outside clinic hours.
Call our team at (305) 537-6396 or reach out via WhatsApp at +1 (305) 842-9801. We will schedule a complimentary 30-minute intake consultation with Dr. Gedalia or Dr. Naidoo to discuss your health goals and recommend the membership tier that best fits your life. Membership activation takes less than 48 hours from first contact.
Yes. Your concierge membership covers enhanced access, extended appointments, and premium services at TrufaMED. For outside specialist visits, hospital stays, imaging, and prescriptions, your health insurance continues to apply as it normally would. We also assist with specialist referrals and coordinate care with your insurance-covered providers to ensure seamless continuity.
One of the primary benefits of concierge membership is priority access. Most members can secure a same-day or next-day appointment when needed. For urgent questions or concerns, you also have direct phone and text access to your care team, so you can get guidance quickly without scheduling a formal visit for every issue.
Not at all. While concierge medicine is often associated with high-net-worth individuals, TrufaMED designed its membership tiers to be accessible to a wider range of patients. When you consider the value of same-day access, longer appointments, proactive health monitoring, and the potential savings from catching health issues early, many members find that the membership more than pays for itself compared to reactive, fragmented care in the traditional system.
Yes. We offer individual and family membership options. Family plans extend the same concierge benefits — priority access, direct communication, annual assessments — to your spouse, partner, and children. This is particularly valuable for busy families who want coordinated, proactive healthcare managed by a single trusted physician who knows every member of the household.
Contact TrufaMED today to speak with our concierge team and learn how a membership can transform your relationship with healthcare. Based in Surfside, serving Miami Beach, Bal Harbour, and all of South Florida.
Serving These Areas
Copyright © 2026 TrufaMED Urgent Care
Not yet ready to commit to a concierge membership? TrufaMED also offers on-demand house call doctor visits at the per-visit rate, no membership required.
TrufaMED concierge members at the Elite tier receive physician-led house calls at home, hotel, condo, or yacht included in membership. Every house call is conducted by a board-certified physician. Joint Commission accredited standards travel with the doctor to your space.
MD-Led
Board-Certified Physician on Every Visit
Most Miami house call services dispatch nurses or unlicensed staff. TrufaMED house calls are conducted by Dr. Uri Gedalia or Dr. Shane D. Naidoo with full diagnostic and prescribing authority.
Accredited
Joint Commission Standards In Your Home
The same accreditation that audits our Surfside clinic applies to every house call. Sterile technique, medication safety, infection control, and clinical protocols travel with the physician.
Integrated
Same-Day Clinic Follow-Up
If your house call needs imaging, advanced labs, IV therapy, or hyperbaric oxygen, TrufaMED Surfside is minutes away with same-day availability. No referral, no wait.
House call coverage area includes Miami Beach, South Beach, Mid-Beach, North Beach, Bal Harbour, Surfside, Sunny Isles, Bay Harbor Islands, and Aventura. Not yet a member? Book on-demand visits via our on-demand house call doctor service. Or call (305) 537-6396 to discuss concierge memberships.
If you searched concierge medicine Miami, you found the right physician-led service. TrufaMED is a Joint Commission accredited medical clinic in Surfside, Florida, serving Miami, Miami Beach, Bal Harbour, Sunny Isles Beach, Aventura, and the surrounding South Florida communities. Common searches that lead patients to this page include concierge medicine Miami, concierge doctor Miami, VIP medical Miami, private doctor Miami. Other related searches: concierge primary care Miami, membership medicine Miami, concierge family doctor Miami. All services are physician-supervised and delivered through our Surfside clinic at 9445 Harding Ave, Surfside, FL 33154. Call (305) 537-6396 or message +1 (305) 842-9801 on WhatsApp.
