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Florida’s only Joint Commission-accredited urgent care · one of just 8 nationwide Florida’s only Joint Commission-accredited urgent care · one of just 8 nationwide Florida’s only Joint Commission-accredited urgent care · one of just 8 nationwide Florida’s only Joint Commission-accredited urgent care · one of just 8 nationwide
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Book a visit Call (305) 537-6396
Open now · Walk-ins welcome 9445 Harding Ave · Surfside, FL 33154 Mon–Fri 9AM–9PM · Sat 11AM–11PM · Sun 12PM–8PM
A TrufaMED clinician preparing IV therapy and medical supplies for a concierge house call
Board-Certified ER Physician · Miami, FL

Concierge Medicine
in Miami

Most concierge doctors are primary-care physicians; yours is a board-certified emergency physician, on call for the moments that actually matter: the 2am fever, the fall, the allergic reaction.

★★★★★ 4.9 · 337 Google reviews

Membership-based healthcare. Three tiers available. Complimentary consultation included.

Joint Commission Gold SealJoint Commission Accredited
The only one in Florida
Why TrufaMED

Why Miami Beach residents choose TrufaMED concierge

Nearly every concierge doctor is a primary-care physician, excellent for annual physicals and routine follow-ups, but not who you want when something actually goes wrong. TrufaMED is built the opposite way. Your concierge physician is Dr. Shane Naidoo, board-certified in emergency medicine, the doctor you want for the 2am fever, the fall, the allergic reaction. On call, by name, when it counts.

Behind every visit is a Joint Commission-accredited facility with on-site digital X-ray, point-of-care ultrasound, comprehensive lab testing, and EKG, plus IV therapy, hyperbaric oxygen therapy, and advanced cancer screening. A house call tonight, a full facility tomorrow. You are not just buying physician access; you are buying a complete healthcare ecosystem.

When something goes wrong Your physicianTrufaMED Most practicesTypical concierge
Physician trainingBoard-certified emergency medicinePrimary care
The 2am fever, fall, or reactionHandled on the spotSent to the ER
House calls, home or hotelYesVaries
On-site X-ray, labs, EKG, ultrasoundYesReferral required
Joint Commission-accredited facilityYesVaries

For non-life-threatening urgent needs. For a true emergency, call 911.

The house call, done right

When the doctor comes to you, so does the equipment

Most house calls end with advice and a referral. A TrufaMED visit is led by a board-certified surgeon and an emergency physician who arrive equipped to treat on the spot, with an accredited facility minutes away for anything that needs more.

Sutures for a cut

A laceration cleaned and closed in your home by a board-certified surgeon, with sterile technique and a clean repair, instead of a late-night trip to the ER for stitches.

Wound care

Advanced wound and post-surgical care, directed by our Chief Medical Officer, who serves as Regional Chief Medical Officer for a surgical and wound-care program.

Bedside ultrasound

Point-of-care ultrasound brought to you, so your physician can look beneath the surface and make the call on the spot, with no wait on outside imaging.

Labs and rapid testing

Blood draws and rapid infectious-disease testing during the visit, with results that shape your treatment the same day rather than days later.

IV, medications, and EKG

IV fluids and medications started in your home, an EKG for chest symptoms, and a complete treatment plan in place before your physician leaves.

Minor procedures

Abscess drainage, splinting, and other minor-procedure care handled in the room, with digital X-ray at our clinic minutes away whenever imaging is needed.

About concierge medicine

Concierge medicine in Miami: what you need to know

Concierge medicine puts the patient-physician relationship back at the center of care. Instead of rushed ten-minute visits and weeks-long waits, members get direct access to their physician, longer visits, comprehensive annual assessments, and proactive coordination, for an annual or monthly membership fee.

The model exists because traditional primary care has become unsustainable. Insurance structures push physicians to manage panels of two to three thousand patients. Concierge medicine flips that: physicians cap their panels at a fraction of the size and use the freed-up time to deliver attentive, personalized care.

Who benefits from concierge medicine in Miami?

It suits busy professionals and executives, families with children who want consistent care, seasonal residents and snowbirds wintering in Miami Beach, people managing chronic conditions, health-conscious patients who prioritize prevention, and international visitors who need a reliable physician on call during an extended stay.

How membership works at TrufaMED

Membership begins with a complimentary consultation to review your goals and history and recommend the tier that fits. Once you join, you receive your physician’s direct contact and schedule your initial comprehensive assessment, a 60 to 90 minute visit that sets your personalized plan for the year. See the membership tiers.

In-clinic or delivered to you

Members visit our Surfside clinic at 9445 Harding Ave for routine appointments, wellness exams, and integrated diagnostics. Higher tiers also include home and hotel visits within the service area, valuable for members recovering from a procedure, managing acute illness, or staying along Collins Avenue or in Bal Harbour. Comparing options? See concierge medicine in Miami Beach and our family concierge care.

Membership benefits

What’s included in TrufaMED concierge

Every tier is built on direct access. The higher tiers add wellness and home-visit benefits.

24/7 physician access

Reach your physician by phone, text, or messaging app any hour, day or night. No call centers, no triage nurses, no portals. A direct line to a board-certified MD.

All tiers

Same-day appointments

Guaranteed same-day or next-day appointments for any non-emergency concern. The whole point of concierge medicine is removing the wait.

All tiers

Extended visits

30 to 60 minute visits give your physician time to fully address your concerns, review your history, and answer your questions without feeling rushed.

All tiers

Annual wellness exam

Comprehensive physical, full blood panel, vitals, body-composition analysis, and a detailed risk assessment, with a personalized health plan tailored to your goals.

All tiers

On-site diagnostics

Digital X-ray, point-of-care ultrasound, comprehensive labs, EKG, and rapid infectious-disease testing, all under one Joint Commission-accredited roof.

All tiers

Wellness discounts

Member pricing on IV therapy, hyperbaric oxygen, Galleri multi-cancer detection, red light therapy, and other elective wellness services.

Family+ & Signature
Service areas

Concierge members across South Florida

Our Surfside clinic on Harding Avenue is central to Miami-Dade. Members come from across the metro area, and higher tiers add home and hotel visits within the service area.

Miami Beach

South Beach, Mid-Beach, North Beach, and Indian Creek. The heart of our service area, minutes across the causeway.

Bal Harbour

Bal Harbour high-rises and the Village, minutes from our clinic. Many members live along Collins and Harding Avenue.

Sunny Isles Beach

Collins Avenue condo towers and international communities, popular with seasonal residents and snowbirds.

Aventura

The Aventura Mall area, Williams Island, and Turnberry. Members appreciate avoiding the larger hospital systems.

Bay Harbor Islands

Quiet residential streets minutes from TrufaMED. Home to many family members of our concierge patients.

Surfside

Our home neighborhood, with walk-in access to the clinic. Surfside residents are among our most engaged members.

Downtown & Brickell

Financial-district executives and downtown residents who want an accredited medical home outside the big systems.

Coral Gables & the Grove

Residents who want a personal physician relationship paired with on-site diagnostics and wellness under one roof.

Miami BeachBal HarbourSunny IslesAventuraBay Harbor IslandsSurfsideDowntown MiamiBrickellCoral GablesCoconut GroveKey BiscayneIndian CreekFisher IslandNorth Miami BeachMid-Beach
Your concierge physicians

Led by a surgeon and an ER physician

Most concierge practices rely on a single generalist. TrufaMED is led by two board-certified physicians whose combined experience spans general surgery, emergency medicine, trauma, and wound care.

Chief Medical Officer
Dr. Uri Gedalia, MD, FACS
Board-Certified General Surgeon · Fellow, American College of Surgeons

Dr. Gedalia earned his medical degree from Louisiana State University and completed his surgical residency at St. Vincent’s Hospital in New York. He leads the concierge program and serves as Regional Chief Medical Officer for Advantage Surgical and Wound Care. His surgical background means he can evaluate and treat on-site what would require a specialist referral elsewhere.

Medical Director
Dr. Shane D. Naidoo, MD
Board-Certified Emergency Medicine · AHA Heart Saver Hero

Dr. Naidoo brings extensive adult and pediatric emergency, trauma, and critical-care experience from high-volume emergency departments across the East Coast. His training means members get a physician who has handled the most acute situations and brings calm, decisive judgment to every visit.

This physician-first approach is why TrufaMED carries Joint Commission accreditation, a distinction held by only eight urgent care centers in the United States. It is the same standard applied to major hospitals, and it governs every part of our concierge program.

Meet the clinical team
Available add-ons

Add a dedicated primary care physician

Your concierge physician is an emergency medicine doctor, with a board-certified surgeon leading the program, the right team for the urgent and acute. Members can now layer on a dedicated internal medicine physician for everyday primary care. All three add-ons are available to VIP, Family+, and Signature members.

Primary care add-on

Dedicated Primary Care Physician

$5,000 / year · individual or family

A board-certified internal medicine physician as your personal primary care doctor, layered onto your concierge membership. Scheduled office visits are included at no charge, with full medication management, chronic disease care, and proactive preventive medicine. Home visits by your physician are a flat $550 each. For adults 18 and older; pediatric care continues under the Family+ tier. Telehealth is included through your existing membership tier.

Ask about this add-on
Wellness add-on

Premier Wellness & Aesthetic Access

$10,000 / year · per person

Unlimited IV therapies and advanced wellness, including NAD+ infusions and aesthetic consultations. Subject to the practice’s reasonable utilization management. Niagen IV is not included.

Ask about this add-on
Home care add-on

Enhanced Concierge Home Care

$7,200 / year individual · $10,800 / year family of four

Up to 8 house calls a year for an individual, or 12 for a family, with priority scheduling, direct physician access, and preferred rates for additional visits. Ideal for care delivered at home or at your hotel.

Ask about this add-on

Concierge medicine Miami, answered

What patients across Miami, Miami Beach, Bal Harbour, and Surfside ask before joining.

Is the TrufaMED concierge doctor a primary care physician or an emergency physician?

Your core concierge physician is an emergency medicine doctor, with a board-certified surgeon leading the program. Unlike nearly every concierge practice built around a single primary-care generalist, TrufaMED is led by Dr. Shane Naidoo, board-certified in emergency medicine, trained for the acute, urgent moments that matter most: the 2am fever, the injury, the allergic reaction. Members who also want a dedicated everyday primary care doctor can add a board-certified internal medicine physician for $5,000 a year, giving you an ER physician and a surgeon for when something goes wrong plus your own primary care physician to keep you well. You also have direct access to on-site digital X-ray, labs, ultrasound, and EKG at our Joint Commission-accredited facility. For non-life-threatening urgent needs; for true emergencies, call 911.

Can I add a dedicated primary care physician to my concierge membership?

Yes. Any TrufaMED concierge member, VIP, Family+, or Signature, can add a dedicated board-certified internal medicine physician as their personal primary care doctor for $5,000 a year, flat, for an individual or a family. It includes unlimited scheduled office visits at no charge, full medication management, chronic disease care, and preventive medicine, with physician home visits available at a flat $550 each. The add-on is for adults 18 and older; children continue under the Family+ tier.

What is concierge medicine and how does it work?

Concierge medicine is a membership-based model where patients pay an annual or monthly fee in exchange for direct physician access, same-day appointments, longer visits, and personalized care. At TrufaMED in Surfside, FL, members receive 24/7 access to a board-certified physician, comprehensive annual health assessments, integrated diagnostics, and priority access to wellness services.

How much does concierge medicine cost in Miami Beach?

Concierge pricing in Miami Beach ranges widely. Entry-level memberships typically run a few thousand dollars per year, mid-tier programs run several thousand more, and premium executive programs can run significantly higher. TrufaMED offers three membership tiers to fit different budgets. See our membership page for current pricing.

Does concierge medicine replace my health insurance?

No. Concierge medicine works alongside your existing health insurance, not as a replacement. Your membership covers enhanced physician access, extended visits, and wellness services that insurance does not cover. Most clinical services at TrufaMED, including office visits, lab work, imaging, and procedures, remain billable to your insurance carrier.

Can I see my concierge physician the same day if I get sick?

Yes. Members are guaranteed same-day or next-day appointments for any non-emergency concern. For urgent issues, you can reach your physician directly by phone, text, or messaging app twenty-four hours a day. Most members can be seen within hours when needed.

Who is concierge medicine right for in Miami Beach?

It is ideal for busy professionals and executives, families with children who want consistent care, seasonal residents and snowbirds, people managing chronic conditions, health-conscious patients who prioritize prevention, and international visitors who need a reliable physician on call during an extended stay in Miami.

What makes TrufaMED concierge different from other Miami practices?

Three things. TrufaMED is a full-service medical facility with on-site digital X-ray, labs, EKG, IV therapy, HBOT, and advanced cancer screening, not a standalone office that refers out. We are Joint Commission accredited, the only urgent care in Florida with this distinction. And our physicians bring exceptional clinical depth from surgery and emergency medicine.

Are there family membership options at TrufaMED?

Yes. Our Family+ and Signature tiers offer family coverage for spouses and dependents. Family memberships cost less per person than individual memberships, which makes them practical for households that want consistent, high-quality care for everyone under one roof.

How do I get started with TrufaMED concierge medicine?

It begins with a complimentary consultation. Call (305) 537-6396 or visit our membership page to schedule. We discuss your goals, review your history, and recommend the tier that fits. Once you join, you receive your physician’s direct contact and schedule your initial comprehensive assessment.

From our patients

What patients say

★★★★★ 4.9 · 337 Google reviews
★★★★★

Best clinic ever

JJerome SaintGoogle review
★★★★★

Excellent. Attentive clean

LLisa leffellGoogle review
★★★★★

The staff is very nice and courteous

Ttzipora sternGoogle review
★★★★★

Very nice receptionist

AAaron ZagelbaumGoogle review
★★★★★

Best place I’ve been to by far great service

JJacobGoogle review
★★★★★

The staff are amazing, from front desk, registration, nurse , the Dr. A mean the facility very clean, conftuble, I'll give them 150% plus on everything and all. Thank you so very much

IIsabel IglesiasGoogle review
Read all reviews on Google
Evidence and standards

Care grounded in recognized authorities

TrufaMED is a Joint Commission accredited clinic, and our concierge model follows recognized primary-care evidence and standards. These independent sources are offered for further reading.

Find the right care

Find us in Surfside

Address

TrufaMED Urgent Care

9445 Harding Ave

Surfside, FL 33154

Get directions

Hours

Monday–Friday   9 AM – 9 PM

Saturday   11 AM – 11 PM

Sunday   12 PM – 8 PM

Concierge members reach a physician directly, day or night.

Concierge contact

Phone   (305) 537-6396

WhatsApp   +1 (305) 842-9801

Email   [email protected]

For a life-threatening emergency, call 911. TrufaMED treats non-life-threatening conditions.

Surfside, Florida

Healthcare designed around you

Concierge medicine without the rushed visits, the appointment waits, or the system limits. Your physician knows you, has time for you, and is there when you need them.

TrufaMED Rounds

Notes from your physicians, every other week.

Seasonal health for South Florida, what we are seeing at the clinic, and the occasional thing worth knowing. No spam, and you can leave anytime.

By subscribing you agree to receive the TrufaMED Rounds newsletter. We confirm every address by email.

TrufaMED, in your pocket.

Book urgent care, IV therapy, HBOT and telehealth, track your wellness, and reach your care team, all from the app.

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